Clean My Pupp Sensitive Dog Shampoo

AQUA (Water).

Disodium Cocoamphodiacetate (Surfectant. A soft, mild cleansing agent with amphoteric structure meaning that its head contains both a positively and a negatively charged part (surfactants are most commonly anionic meaning their head has a negative charge). It also has great foaming abilities and is recommended for baby products and other non-irritating cleansers.)

Sodium C12-14 Olefin Sulfonate (Surfectant. The name may be misleading, but sodium C14-16 olefin sulfonate is not a sulfate. In a sulfonate the sulfur is linked direct to a carbon atom where as a sulfate is linked directly to the carbon chain via an oxygen atom. It is a milder surfectant than SLS but is effective at clarifying and produces a rich lather)

Coco-Glucoside (Surfectant. It is a common ingredient in all-natural shampoos. ... This ingredient is naturally occurring, and can be derived from coconut oil (another common ingredient in all-natural cosmetics). It shares many of the favourable properties of raw coconut oil, including non-oily moisture.

Propylene Glycol (Propylene glycol is a humectant, which means it is carrying water-based ingredients into the skin. It also absorbs moisture in formulas, reducing bacteria growth, helping products to last longer. In hair care products, it softens the hair and allows it to be combed through easily.)

Cocamidopropyl PG Dimonium Chloride (Surfectant. Cocamidopropyl PG-Dimonium Chloride Phosphate is recommended for use as extremely mild surfactants, especially in baby products such as shampoos, bath and shower gels, body wash, bath beads, and products used in personal care.)

Polyquaternium-10 (Polyquaternium-10 comes as a white powder with a slight amine scent. It works by absorbing to protein-containing surfaces such as the hair, enhancing the appearance of shine, increasing volume, and improving the feel of damaged or chemically treated hair.)

Pathenol (Commonly called Vitamin B-5, Panthenol acts as a skin protectant with anti-inflammatory properties. It can help improve skin's hydration, elasticity, and smooth appearance.

Hydrolyzed Keratin (Hydrolyze means to break up into smaller pieces, in a nonspecific manner, basically to fragment the protein. The Hydrolyzed Keratin proteins have been broken down in order to deposit itself on to the hair shaft in the regions of porosity and damage due to it’s low molecular structure. The Hydrolyzed Keratin Proteins are small enough to go beyond the cuticle and penetrate the hair shaft due to it's low molecular weight; therefore, reducing damage. Due to its moisture binding capabilities, Hydrolyzed Keratin Protein increases the moisture content in the hair, restoring luster, body, and increasing manageability.)

Colloidal Oatmeal Extract (Colloidal oatmeal is made by processing oats into a fine powder that can be mixed into formulations. Colloidal oatmeal comes with reparative and moisturizing effects that are extremely beneficial for your hair and scalp.)

Citric Acid (Citric Acid is often used in shampoo formulations to bring the pH levels down, which improves the hair's appearance and manageability by reducing frizz.)

Disodium EDTA (Formulation preservative. is commonly used in neutral to mildly acidic products, like most creams, lotions, and neutral pH liquid soaps and shampoos. EDTA catalyzes metal ions, which can be present in any water-based system. These metal ions can react with formulation ingredients causing problems, including: Spoilage and rancidity.)

Dichlorobenzyl Alcohol (is a new generation anti-dandruff ingredient. It has broad antibacterial and lasting effectivness. It kills fungus and can be used in collutory and medicine applications.)

Phenoxyethanol (Preservative. Phenoxyethanol is ester alcohol which is used as a preservative in a wide range of cosmetic products. ... Because of its conditioning and moisturizing effect Phenoxyethanol is used in skincare products such as creams, lotions, facial serums, moisturizers as well as in hair care products such as shampoos, conditioners.)

Octocynol-11 (Emulsifier. Octoxynols help to form emulsions by reducing the surface tension of the substances to be emulsified. Many of the Octoxynols, and the Octoxynol acids and salts, clean skin and hair by helping water to mix with oil and dirt so that they can be rinsed away. The longer chain Octoxynols help other ingredients to dissolve in a solvent in which they would not normally dissolve. This ingredient is less than 0.05% of formulation)

Polysorbate 20 (is a solubilizer; we use it to disperse oils into otherwise watery concoctions. Polysorbate 20 is also used as a mildness additive in detergent systems eg baby shampoo and cleansing agent in wet wipes”.)