Welcome to PUPP!

Our mission is to give your hairiest family member the very best wash care possible, at an affordable price. We have worked with vets and professional dog groomers to ensure that PUPP is not only effective, but safe and gentle on skin too.

Cheap surfectants and additives in dog shampoo can cause skin irritation, flaking and itching, so we’ve taken the SLS, Parabens, Cocamide MEA and fragrance out of PUPP to make it suitable for regular washing and sensitive skins.

PUPP Shampoo Bottles are created using Post Consumer Recycled (PCR) plastic, and all shipping packaging is home compostable in our bid to minimise our environmental footprint

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🐶 PUPP Sensitive Skin Dog Shampoo

Meet PUPP — the clean, kind, and clever way to wash your best friend.

Packed with the soothing power of colloidal oatmeal and free from nasties, it’s the ultimate bath-time treat for sensitive pups.

Formulated with gentle, skin-loving ingredients, PUPP brings together professional grooming quality and everyday affordability. Designed for dogs with delicate or allergy-prone skin, this shampoo restores balance and comfort without any harsh chemicals — just a rich, foamy lather and a coat that feels soft, clean, and nourished.

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🌿 Why You’ll Love It

  • Formulated Free of Yuckies: No SLS, parabens, cocamide MEA, or synthetic fragrances - because your pup’s skin deserves better.
  • Soothing Colloidal Oatmeal: Calms irritation, supports natural pH balance, and helps reduce dandruff.
  • Professional Quality, Pocket-Friendly Price: Developed with advice from professional groomers to deliver salon-level results at home.
  • Balanced & Gentle Clean: Rebalances your dog’s pH levels while creating a rich, luxurious lather that rinses easily.
  • New Zealand Developed & Loved Worldwide: Proudly developed locally and trusted by pups around the world.

💧 Perfect For

Sensitive, itchy, or dry skin
Regular grooming and maintenance
Dogs who deserve the gentlest touch

Person walking a dog with a white container and bottle labeled 'CLEAN' on a concrete surface.

🧴 Product Details

  • Fragrance Free
  • SLS & Paraben Free
  • Colloidal Oatmeal Formula
  • Helps with Dandruff and Irritation
  • Rebalances Dog’s pH Levels
  • Foams to a Rich Lather
  • Handy Pump Bottle for Easy Use
  • Developed in New Zealand

🐾 Directions

Wet your pup’s coat thoroughly. Pump a small amount into your hands and massage gently into their fur, avoiding eyes and ears. Rinse well and towel dry for a soft, shiny, happy pup.

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